About Us

Hi my name is Caro, back in 2018 my daughter was approaching the end of Yr 5 and had just started puberty. Together we packed a small purse with spare knickers and a pad for that “just in case it happens” but this little SOS pack still wouldn’t stop perhaps an embarrassing “oh no” moment and only helped with the afterwards.

Worldwide girls are experiencing a first period at a younger age than ever before and sadly this can cause distress and embarrassment for those still in their primary years.

After looking everywhere for a product that was not for actual periods and in small enough sizing, found there was nothing to cover this important age group.

Knicked (a mash up of knickers and period) was hatched – after researching materials, finding the right sewing team, creating samples, endless testing and fine turning we now produce pre-period, period, dance & swimwear specifically designed for Tweens & Teen bodies which eliminates the need for bulky pads/panty liners or intrusive tampons and just as importantly is not contributing to the enormous period waste polluting our oceans and landfills.

Our Pre-Period (light) underwear has a Knicked in WHITE on the waistband and can absorb 5mls (1 light tampon/panty liner) and is the perfect choice for everyday wear from the beginning of puberty for discharge, LBL and of course the onset of a first period.

Our Heavy Absorbency underwear has Knicked in PINK on the waistband can absorb 40mls (6 soaked pads/tampons) giving girls even with heavy periods protection from leaks and odours.

Dance Diva: Med/Heavy absorbency high cut underwear which is undetectable under leotards & costumes. 

Swimwear: Our Heavy absorbency swimwear that has you protected both in & out of the water all day, so no more missing out on the fun.

I’m super proud of our products and love getting so much positive feedback from mums and girls about how much easier this has made managing their period or in the lead up to getting a first period.

Caro xoxo