As a mum with daughters, my mission was to make the transition from pre-puberty to periods easy, safe and stress free without the need for single-use disposables which are so uncomfortable, and such a massive problem for the planet.
There were no tween or teen period undies available on the market (in pre-period / light absorbency or heavy absorbency period underwear) so I set about doing lots of research into materials and technology and produced both a pre (light absorbency) and period (heavy absorbency) range of underwear that was designed especially for a girls body shape (from tween to teen, approx 8-18) that was also super comfortable and looked just like regular underwear..
Knicked pre-period underwear prevents the worry of finding out menarche (a first period) has started by stains on clothing or worse and once regular, trying to change pads in a busy school toilet cubicle with very little privacy wouldn't be pleasant, especially for the many girls having to manage periods in their primary school years.
Knicked period underwear, sleepwear and swimwear makes every day (period or not) just so normal and easy. Pop on a pair in the morning and you’re 100% protected and ready for the day.